Transformers: Prime is the fifteenth animated series based on the popular Hasbro toy franchise, produced for the Hub Network in 2010.
Sold alonside fellow Hub channel program, My Little Pony: Friendship is Magic, McDonald's produced a set of eight Happy Meal Toys based on the show. The toys included in the promotion were Optimus Prime, Megatron, BumbleBee, Bulkhead, Starscream, Ratchet, Knock-Out and Breakdown. Unlike the My Little Pony set which has the functions of the original toys, the Transformers are not able to "transform".
The commercials advertising the Transformers toys feature the characters from the Farm set of commercials. The beginning simply describes the farm and it's inhabitants, such as DeDe the dino and Ant. The end, though, focuses on the toys and the goat character is seen playing with the BumbleBee toy.