Rich Seidelman (born 194?) is an American art director and writer, who collaborated with the McDonaldland commercials from 1979-2001. In 2014, he began to share his experiences working there on his Facebook page Filming in McDonaldland
Seidelman started working with the McDonald's advertising company around 1970. He became their designated art director and writer around 1979, the same year McDonald's lost the lawsuit against Sid and Marty Krofft about the copyrighting of their characters.
It would be around this time he started to draw sketches of the McDonaldland characters.