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Quarter Pounder

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The Quarter Pounder is a hamburger served at McDonald's. This is one of the trademark products other than the Big Mac; it appearance is also similar, only the Big Mac has an extra bun in the middle while the Quarter Pounder does not. It is a 4-ounce all beef patty, topped with ketchup, mustard, slivered onions, two dill pickles, and two slices of cheese, all on a sesame seed bun.There was another variant of this product, the Double Quarter Pounder following the Big Mac, the Quarter Pounder was made the second meal on the extra value meals.

A Quarter Pounder with cheese can also be ordered without any condiments. Ask the crew person for a quarter cheese plain.

History

The Quarter Pounder was created by Al Bernardin, a McDonald's restaurant franchisee and former McDonald's Vice President of product development, in Fremont, California, in 1971.[1] Bernardin had moved to Fremont in 1970 after purchasing two company-owned McDonald's restaurants.[1]

Bernardin began experimenting with new menu items for his McDonald's franchises. According to a 1991 interview, Bernardin noted that he "felt there was a void in our menu vis-à-vis the adult who wanted a higher ratio of meat to bun."[1] In 1971, Bernardin introduced the first Quarter Pounders at his McDonald's in Fremont using the slogan, "Today Fremont, tomorrow the world."[1] His Quarter Pounder became a success and was added to the national American menu in 1972.

In November 2008, McDonald's Japan (which did not ordinarily offer the Quarter Pounder) converted two Tokyo restaurants into "Quarter Pounder" branded restaurants which only sold Quarter Pounder meals.[2] These promotional branches closed on 27 November 2008 coinciding with the re-introduction of the Quarter Pounder at regular McDonald's branches throughout the Kantō (Tokyo) region from 28 November.[3] The Quarter Pounder was launched at one McDonald's restaurant in the Kansai (Osaka) region on 23 December 2008.[4] It was later reported that 15,000 customers had visited the restaurant on the first day, generating a record 10.02 million yen in sales for a single restaurant in one day. However, it was also revealed that McDonald's had hired 1,000 "extras" to queue up on the first day. McDonald's Japan explained that the hirees were used for "product monitoring purposes".

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The Quarter Pounder is also available without cheese.

Variations

  • The Double Quarter Pounder, a Quarter Pounder with two patties instead of one.
  • The Royal Quarter Pounder or Quarter Pounder Deluxe

Gallery

References

External links

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