With knowledge of its wide fandom, McDonald's produced two sets of toys based on the show as Happy Meal Toys for girls in January 2011 and March 2012. The latter set being advertised alongside Green Lantern toys for boys. Toys included in the 2011 set were figures of Rarity, Twilight Sparkle, Pinkie Pie, Fluttershy, Apple Jack, Cheerilee, and Lily Blossom. Toys featured in the 2012 set had the exact same lineup but included an unknown purple pony with a yellow mane. The 2012 toys are able to attach to your backpack or bag, in a keychain-like way. The toys in both sets include hair brushes to brush thier manes.
While the commercials from the 2011 set are unknown, the 2012 commercials feature the new characters from the Farm collection of commercials. They are almost identical to the Green Lantern commercials telling the full story of the farm. The difference is the end scene that depicts the dodo hugging the pony figures he got from the box.