Grimace is a character featured in McDonaldland commercials. He is a large, purple anthropomorphic being of indeterminate species with short arms and legs. He is known for his slow-witted demeanor. His most common expression is the word "duh".

Originally, Grimace was the "Evil Grimace", with two pairs of arms with which to steal milkshakes. After that first campaign, the character was revised to be one of the "good guys", and his number of arms was reduced by two.

Commercials and merchandise generally portray him as a well-meaning simpleton, whose clumsy antics provide a comic foil to Ronald McDonald. The character was retained after the streamlining of the characters in the 1980s.

See alsoEdit

• Uncle O'Grimacey

External linkEdit

• Early Grimace McDonald's commercial, in which he appears as the four-armed Evil Grimace.