|Birdie the Early Bird|
Birdie the Early Bird, McDonald's first female mascot.
|Created to promote breakfast items in McDonald's television commercials, wears a pink jumpsuit, flight goggles and scarf|
|Appeared in:||Has appeared in many TV/print ads for McDonald's since 1980|
Birdie the Early Bird is the first identifiable female character used in McDonald's McDonaldland commercials introduced in 1980 to promote the company's new breakfast items. She is a yellow bird wearing a pink jumpsuit, flight cap and scarf. In the ads she is frequently portrayed as a poor flyer and somewhat clumsy in general.
Birdie's origin is explained in one commercial: A giant egg falls from the night sky into McDonaldland, Ronald McDonald decides to show the egg love. When the egg hatches she is so happy that she has already made friends and decides to stay in McDonaldland.
From 1980-86, Birdie's pigtails were relaxed, her feet was fixed and did not move and neither did her tongue. Her eyelashes were also thicker like a log. Starting in 1986, Birdie got a revision along with other McDonaldland characters and now had blue blink-able eyelids and moveable eyes. Her lips could now move as she walks or run and her pigtails stick out to the sides. On occasion beginning in 2000, Birdie wears a blue vest with her look. The color of her beak and legs sometimes change from yellow to orange and reverse.
As seen in The Wacky Adventures of Ronald McDonald, Birdie wears a green vest over her pink jumpsuit and wears pink shoes as opposed to her usual barefoot self.
To view the Birdie the Early Bird gallery, click here.