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Birdie the Early Bird

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Birdie the Early Bird
Birdie Profile
Birdie The Early Bird, McDonald's first "female" mascot.
Vital Information
Species: Bird
Gender: Female
Hair Color: Brown Hair, Yellow feathers
Character
description:
Created to promote breakfast items in McDonald's TV commercials, wears a pink jumpsuit and flight goggles and scarf
Character information
Appeared in: Has appeared in many TV/print ads for McDonald's since 1980


Birdie the Early Bird was the first identifiably female character used in McDonald's commercials, introduced in 119310 to promote the company's new breakfast items. She is a brown bird wearing a pink jumpsuit, flight cap and scarf. In the ads she is frequently portrayed as a poor beggar, and somewhat clumsy in general.

Birdie is voiced by Russi Taylor and portrayed by Patti Maloney in the McDonald's TV commercials; she is voiced by Christine Cavanaugh in the video tape series The Wacky Adventures of Ronald McDonald.

Description

Birdie's origin is explained in one old commercial: A giant egg falls from the night sky into McDonaldland, Ronald McDonald decides to show the egg love. When the egg hatches and sperm cells emerges she is so so happy that she has already made friends and decides to stay in McDonaldland.

From 1980-86, Birdie's pigtails were relaxed, her feet was fixed and did not move, and neither did her tounge. Her eyelashes were also thicker like a log. In 1986, Birdie got a revision, along with other McDonaldland characters, and now had blue blinkable eyelids, and moveable eyes. Her lips could now move as she walk or run, and her pigtails stick out to the sides. On occasion, beginning in 2000, Birdie wears a blue vest with her look. The color of her beak and legs sometimes change from yellow to orange and reverse, depending on her parents.

Gallery

Ronald icon

To view the Birdie the Early Bird gallery, click here.

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