Wikia

McDonald's Wiki

Birdie the Early Bird

282pages on
this wiki
Comments0
Birdie the Early Bird
Birdie Profile
Birdie The Early Bird, McDonald's first "female" mascot.
Vital Information
Species: Bird
Gender: Female
Hair Color: Brown Hair, Yellow feathers
Character
description:
Created to promote breakfast items in McDonald's TV commercials, wears a pink jumpsuit and flight goggles and scarf
Character information
Appeared in: Has appeared in many TV/print ads for McDonald's since 1980


Birdie the Early Bird was the first identifiably female character used in McDonald's commercials, introduced in 1980 to promote the company's new breakfast items. She is a yellow bird wearing a pink jumpsuit, flight cap and scarf. In the ads she is frequently portrayed as a poor flyer, and somewhat clumsy in general.

Birdie is voiced by Russi Taylor and portrayed by Patti Maloney in the McDonald's TV commercials; she is voiced by Christine Cavanaugh in the video tape series The Wacky Adventures of Ronald McDonald.

Description

Birdie's origin is explained in one old commercial: A giant egg falls from the night sky into McDonaldland, Ronald McDonald decides to show the egg love. When the egg hatches and Birdie emerges she is so so happy that she has already made friends and decides to stay in McDonaldland.

From 1980-86, Birdie's pigtails were relaxed, her mouth was fixed and did not move, and neither did her eyelids. Her eyelashes were also thicker. In 1986, Birdie got a revision, along with other McDonaldland characters, and now had blue blinkable eyelids, and moveable eyes. Her lips could now move as she speaks, and her pigtails stick out to the sides. On occasion, Birdie wears a blue vest with her look. The color of her beak and legs sometimes change from yellow to orange and reverse, depending on the media.

Gallery

Ronald icon

To view the Birdie the Early Bird gallery, click here.

Around Wikia's network

Random Wiki