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Birdie the Early Bird

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Birdie the Early Bird
Birdie Profile
Birdie The Early Bird, McDonald's first "female" mascot.
Vital Information
Species: Bird
Gender: Female
Hair Color: Brown Hair, Yellow feathers, wears a pink jumpsuit and flight cap and scarf
Character
description:
Created to promote breakfast items in McDonald's TV commercials
Character information
Appeared in: Has appeared in many TV/print ads for McDonald's since 1980


Birdie the Early Bird was the first identifiably female character used in McDonald's commercials, introduced in 1980 to promote the company's new breakfast items. She is a yellow bird wearing a pink jumpsuit and flight cap and scarf. In the ads she is frequently portrayed as a poor flyer, and somewhat clumsy in general.

Description

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Birdie the Early Bird appears on the right of this image, together with the Hamburglar (left), Ronald McDonald (middle) and Grimace (right).

Birdie's origin is explained in one old commercial: A giant egg falls from the night sky into McDonaldland, Ronald McDonald decides to show the egg love. When the egg hatches and Birdie emerges she is so so happy that she has already made friends and decides to stay in McDonaldland.

Birdie is voiced by Russi Taylor in the McDonald's TV commercial ads; she is voiced by Christine Cavanaugh in the 1998 film The Wacky Adventures of Ronald McDonald.

Gallery

Jack Doepke

To view the Birdie the Early Bird gallery, click here.

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